The Colorado Theatre Coalition hosts a festival each year for member theatrical companies. The festival included workshops, competitions, and networking designed to educate theatre practitioners.

The festival was hosted Salida, Colorado. Tourists from across the state visit Salida to mountain bike, hike, and kayak on the Arkansas River.

William hosted an hour workshop which covered theatre marketing. Specifically, he discussed how to build an online following to increase ticket sales. At the end of the workshop, all attendees were given a free ebook of the material so they could immediately start using the new strategies.


Colorado Theatre Coalition



What We Did

Marketing & Sales

Download the Ebook that was given to attendees at the workshop.

Download William’s free ebook to learn how to build an online following. Learn the essentials of how to make an awesome website, how to effectively use newsletters and social media, how to write compelling content, and how to use your box office to build repeat patrons.

“I just learned about scheduling social media posts. I gotta say that it’s going to save me a lot of time and a lot of headache. Thank you William.”

Shane Delavan
President, Colorado Theatre Coalition

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