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Interview on the Successful Performercast

By March 31, 2015 No Comments

I was recently interviewed on Kris Sheppard’s Successful Performercast. Kris interviews full time performers to learn about their journey, struggles, and victories while at the same time drawing out inspiration and tangible advice that will help entertainers build their businesses.

During the interview, I discuss all the ins and outs of selling tickets online and why I decided to create WellAttended to solve issues in the industry.

You can listen to the podcast here: http://successfulperformercast.com/williamrader/

Here are the notes from the interview:

Success Quote:

You are the average of the five people you spend the most time with. – Jim Rohn

Selling Tickets Online

• Tell how I started performing theater shows in restaurants.

• Explain how I can make more money with a theater show rather than doing strolling magic.

• Describe how I originally sold tickets online and why I decided to create WellAttended.

• Discuss the exorbitant fees that the “big dogs” charge.

• Created a more intuitive ticket-selling process – essentially a better machine.

• How we’ve been listening to users to find out what they need and implementing them as new features.

• WellAttended is intended for performers producing smaller scale shows who want to sell tickets online.

• Break down our much more reasonable fee structure and how it works.

What is WellAttended?

WellAttended is a simple platform that makes it quick and easy to create a site and sell tickets online. Feature your brand by uploading your logos, images, and social media profiles. You can use WellAttended if you already have a site or if you want to create one dedicated to selling tickets.

The Creative Process: How I’ve Put it all Together

• Talk about working with a developer to build a product and bring his vision to life.

• Brainstorming and my creative process.

• Talking to people who are using similar services and building your product based on that.

• How to build something you’re passionate about.

Biggest Professional Challenge

Growing our business.

Failure Moment

Found the “perfect place” to have a theater show and gave them my promo materials. They promised to promote the show but never did. I trusted them, but ended up having to cancel the show.

Favorite Success

Getting my first standing ovation for my theater show.

Parting Advice

Don’t be afraid to make mistakes.

Recommended Resources:

Tools:

Field Notes

Pocket Mods

Podcasts:

Soldout Run – Theatre Marketing | iTunes

Rocketship.fm | iTunes

Gigging Success | iTunes

Books:

Guerrilla Marketing by Jay Levinson

Guerrilla Selling by Jay Levinson

Guerrilla Publicity by Jay Levinson

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Get it FREE on her website!